If your game relies heavily on dialogue and instructions in English, then the average Chinese user will not comprehend it, so translating is a good place to start.
Every app developer knows that it’s not reasonable to expect an app to do well without a marketing plan; hits like Flappy Bird are one in a million. Without knowledge of or connection to Chinese promotional connections, this is one of the more difficult obstacles to tackle.
Chinese gamers prefer to pay within games in wholly different ways. Microtransactions, carefully placed item bundles, and pay-to-win mechanics are much more important than in Western games.
Your app might already be on Google Play, but a few days later, you notice that it isn’t generating any iAPs! That’s because Google and China don’t get along too well and Google Play cannot collect revenue in China. There are dozens of local Android app stores and each needs to be integrated with specific SDKs and APIs. Oh the agony…
After several weeks of learning how to integrate these payment APIs, you’re finally ready to collect some extra cash for that vacation you wanted to take six months ago. But, there are already pirated versions or clones of your game with millions of downloads all over Chinese app stores. These games are so popular that no one even want to play your version.
Not all Western cultural references are understood in China, some content can even be seen as culturally irrelevant or offensive. It’s possible that your content could also be censored by the Chinese government! Plus, removing unsuitable Western content is only the first step – users want an app that has the look and feel of a Chinese-made game.
Translate and modify all app content into culturally-appealing Chinese.
Localize features to make the game appear as though it was made specifically for a Chinese audience.
Integrate with specific payment, advertising, analytical, and social media SDKs.
Publish strategically to key app stores and top distribution channels, replacing pirated versions.
Promote to millions of users, both online and offline, through popular promotional channels.
Quite simply, we can handle all of your applications business in China. We offer full-service publication in China: localizing the game, securing top placement in stores, promoting, and, of course, maximizing revenue.
Our senior executives have decades of experience establishing companies in both China and abroad, with backgrounds in effectively coordinating international offices. From our Boston, MA headquarters we coordinate with the Shanghai office and our Chinese partner network.
As a US company, we pride ourselves on IP protection. Using our connections with the top Chinese app stores, we can remove pirated apps and replace them with the official version. Often times, we can directly take over the pirated user base.
We strive to be as transparent as possible, sharing analytics reports or direct access if possible. Whatever we know, you know. Payments come typically every month.
Okay, maybe you still want to try out China on your own. We offer in-depth consulting on the market, providing you with a strategy on how to achieve the highest level of success.
We work with both Android and iOS, often as a comprehensive launch in China. For Android, we prefer working with the major engines, but can work on a wide variety.