Localization Tag

Girls Promote China App WeChat

17 Mar 7 Unique Traits of Apps in China

China’s fervent app consumption will drive app revenues to exceed $26 billion annually by 2020. Without a doubt, apps are the backbone of China’s mobile-first communication and consumption habits. However, in China, apps have strikingly unique design customs and features. That’s why we wanted...

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Colorful store in Southeast Asia

02 Feb Where You Should Publish a Mobile Game in Asia

Asia accounts for 55% of the world’s mobile game revenues. Home to developed markets such as Japan, booming markets like China, and a handful of up-and-coming markets, an Asia strategy is crucial to the success of any mobile studio. This blog post will look at...

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Monetization changes to Toy Defense 3 in China

01 Jun How to Successfully Publish a Mobile Game in China

Many developers want to publish their mobile games in China, a market ripe with opportunity. But how do you successfully do this? We could write a 253-page novel about what it takes to create a hit in China, but to save you some time,...

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Minion Rush is a successful Western mobile game in China.

29 May Your 5 Minute Guide to the Chinese Mobile Game Market

In 2014, China had 383 million mobile gamers. Let that sink in for a moment. That’s more than the entire US population! It’s a staggering figure, and, based on the Global Mobile Game Confederation’s most recent report, one that’s projected to...

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